Richard Hodson's blog
What do HMV, Burger King and leader of the BNP Nick Griffin all have in common? They all show how the power of Social Media is a double edged sword and can bring more bad publicity than good.
HMV sacked the person responsible for Social Media Marketing, but failed to take control of the accounts she ran and change her passwords, she went on to post her personal thoughts on the management after being laid off. Burger King’s twitter handle was hijacked and the rumours abounded that they had been acquired by McDonalds and Nick Griffin posted the address details of individuals who opposed his policies.
Retail has changed and it’s the use and dependence on technology which is at the heart of this change.
According to research by eDigitalResearch almost half of smartphone users did some pre Christmas shopping this year on their mobile device and tablet users are “second screening” whilst watching TV. This is the process of reviewing a product immediately after seeing it advertised on TV.
How strong is your password? Are you using one of the top 10 passwords such as “123456” or “Password”?
Do you use personal information such as family names, pets names or important dates that can easily be found on social networking sites such as Facebook? Do you use the same passwords across multiple sites meaning that if criminals get your password for one site then they can access them all?
Phishing – a scam by online fraudsters by using seemingly genuine e-mails to con users out of information such as passwords, bank details and credit card information.
Cybercrime is the most prevalent form of criminal activity now surpassing the global drugs trade. “In the face of real threats to our [USA] security and our economy” President Obama has recently signed a Cybersecurity Order pledging US$ 4.7 Bn to secure the virtual defences of the USA.
However, it is not just nation states that face this emerging threat, individuals and organisations also have a real and present exposure, and we are not just talking about those businesses that process credit card information either.